Detroit was retreating to trucks at the very moment the market started asking for electric ones. It's easy to call that a bad technology bet. It's more useful to read it as a case study in how leaders decide when the future is uncertain—and what that means for anyone scaling a company.

We talk about attention as something to optimize, hack, or reclaim—but what if that’s the wrong idea?

Insightful comments on the establishment of an effective leadership team.