Thank you — here’s your checklist!

The best way to use it: don’t fill it out alone.

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Complete it yourself first. Then forward it to a co-founder or member of your management team and ask:

“Which two or three items would you score differently than I did?”

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That gap — between what you see and what someone else on the team sees — is often where the useful conversation begins.

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I’ll also send you an email with the checklist link, plus two short follow-up notes over the next week: one to help you interpret what you find, and one to help you decide what to do next.

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–Russ